Carolyn Kick

Recent Posts

How to Build a Strong Employer Brand Without Spending a Dime

March 28, 2018 by Carolyn Kick

With the unemployment rate at 4%, we’re experiencing a candidate-driven job market. It’s become increasingly challenging for growing businesses to attract the attention of top talent. As such, creating an attractive employer brand is more important now than ever before. Research by Glassdoor indicates that 69% of active job seekers are likely to apply to a job if the employer has a strong, positive employer brand.

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